Innovation is an organisation’s capacity to come up with new ideas and implement them in practice. Most organisations do not lack ideas or the desire to implement them, but they do fall short in terms of successful implementation. Many ideas fail because there’s something missing: a technical aspect needs to be figured out, the business case isn’t quite watertight, or maybe it’s not clear yet whether the client really needs what’s being offered. The barriers come down and the initiators lose their motivation to persevere. Innovating is a lengthy process, but does it really have to be so laborious?
We believe that innovation is not a department, but rather a team sport involving the entire organisation as well as its external partners. It’s an iterative process implemented by a team with different specialisms. A team with its own shared objectives, agreements and habits which regards connecting with other colleagues as part of the innovation challenge.
We help innovation leaders to:
Create a shared vision of innovation
In order to get the entire organisation on board, it helps to clearly frame why innovation is important for the organisation. Over a number of sessions, we help your organisation to visualise objectives in a way that is clear and inspiring.

Map innovation
Genuine innovation plays out across the boundaries of departments and organisations. Visual support for sessions, stakeholder maps and co-innovative roadmaps help to get everyone on the same page and keep them there.

Communicate success stories
Communicating and validating innovations internally – while they are still in development – enhances support. Concepts, storyboards and animation help this process and further hone the concept.

Jump ahead using design sprints
One way of accelerating innovation is to organise a design sprint. Over the course of a few days a team completes a single challenge, from idea to prototype.

How can we help?
Why Flatland?
- Innovation requires imagination. In that respect, nothing works better than drawings and visualisations. Seeing is believing!
- Flatland employs professional designers. They get the innovation process and have plenty of hands-on experience with it.
- As expert design thinkers, Flatland has experience in persuading management. We are also skilled at dealing sensitively with the various interests at play within an organisation.
- Flatland understands that innovation also entails organisational development. To successfully implement innovations, it’s essential to involve the organisation and its external partners.
Seeing is believing!
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Who is it for?
Our innovation services are ideal for innovation managers or innovation teams who want to get others on board with their innovation process. Whether it’s a new product or service, a business model or a solution for any problem whatsoever. Together with you, we identify your challenge and translate it into a clear statement of the problem. Then we develop a strategy together with you that will best tackle the problem, involving all the major stakeholders in the co-creation process.
Our clients work with us on product innovations, digital transformations, agile implementations and customer experience programmes. Ranging from large companies to SMEs.
Related Flatland Cases

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For 'Van Omme en de Groot' we mapped and clarified their customer journey. Visualising led to major changes in their process!

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Hospital St. Antonius - Ease patient stress with animations
How to better prepare patients for a hospital treatment? Together with St. Antonius Hospital we developed an innovative communication strategy.