Hospital St. Antonius - Ease patient stress with animations
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Hospital St. Antonius - Ease patient stress with animations

Challenge: How to better prepare patients for a hospital treatment?

St. Antonius Hospital asked this question to Flatland Agency. Because during a conversation with their physician, a lot of patients experience stress and insecurity.

That results in them taking in less information and often, patients have a lot of questions afterwards. St. Antonius Hospital understood that this causes unnecessary frustration and time on both ends.

Solution

An animated video is a perfect way to clarify and explain a procedure. Because the combination of image and text helps most people – even low-literate – to understand more. Flatland developed simple animations for different themes, that clearly explain patients beforehand what they can expect. A patient watching this animation quietly at home, before coming to the hospital, will understand better and experiences less stress in an already stressful situation.

Together with different hospital departments we developed the animations.
Together with different hospital departments we developed the animations.

Deliverables

We developed:

  • a communication strategy with all different care departments
  • animation videos for different themes:
    oncology, clinic, during covid, chemotherapy, immunotherapy
Watch video Watch video

Patients come in more calm and better prepared. That makes me do my job a lot better!

nurse St. Antonius Hospital

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