For anyone who wants to understand the potential of Visual Design Thinking for you and your organization.
Remember my last article on Visual Design Thinking?
When people start talking about ‘Visual Design Thinking’ you will most likely get many question marks popping up in your head. In my opinion it is an area yet to explore after the introduction of Design Thinking, Agile working, Scrum Masters, and many other buzzwords that are used in business nowadays. I would like to help you gain some clarity on this subject.
As discussed in the first article: each week I’ll share one of the insights! Last week I explained that Visual Design Thinking enables you to control complexity. For the ones who are up for a challenge: Try to visualize the insights you gained from this article 😉 For now: Time to reveal the second insight. Have fun while reading!
2. It’s not about ‘making pretty drawings’
In my opinion, the true value of visualizing your ideas is to structure your mind, and that it is crucial to understand that the essence of Visual Design Thinking is not about the attractiveness of your drawing, but the mental process of structuring all the information that blocks your working memory.
Of course, later in the process when you want to convince someone, it helps when the visual is perceived as a beautiful source of inspiration, although the first step is to convey its complexity to the reader.
Try it yourself: Take 2 minutes to draw anything you’d like, could be your favorite dish, your family, your hobby. Try to add some details to fill those minutes. Now time yourself: take 1 minute to replicate that drawing. After this round, time yourself again: take 30 seconds to replicate the drawing. Now try it in 5 seconds. And 1 second. What do you see? You’ll see that just in 5 seconds those few lines can still communicate the same message as the pretty detailed version did. During a meeting you also won’t have time to make you visual pretty, but that’s great! You don’t need to add those tomatoes, seeds and cheese to your bread, just the two squares and half a circle do the job to represent a hamburger.
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